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Kendrick Equipment – Website re-design
Challenge
Kendrick Equipment needed a website redesign that could better support its growing range of products and brands. Over time, new product lines had simply been added to the existing site, creating confusing navigation and making it difficult for visitors to understand where they were or how to find the information they needed. It had become like a city with roads that stopped and started, without one clear path to the destination.
The goal was to create a strong, consistent digital presence that gave every brand equal visibility, improved usability, strengthened credibility, and could easily expand as Kendrick Equipment continued to grow.
Solution
restructured the website to create a much clearer user journey. Brand logos became part of the sub-navigation, giving visitors an immediate visual way to identify a product line and move directly to the information they were looking for.
A clean breadcrumb navigation system was also introduced at the top of each page, allowing users to easily understand where they were within the site and move back through previously viewed sections.
Just as importantly, the new structure established a consistent framework for growth. New brands and product lines can now be added using the same navigation and page hierarchy, keeping the website organized as the company expands.
Result
The result was a cleaner, more intuitive website that gives every brand equal attention while making products, specifications and supporting information much easier to find.
The redesigned site also became a more effective sales tool. Sales representatives can now send prospective customers directly to brand-specific pages and URLs, providing quick access to exactly the information they need.
Most importantly, Kendrick Equipment now has a website built to grow with them, organized, professional and easy to navigate for both customers and their sales team.
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Titan Machinery – Brand Identity & Website
Challenge
Titan Machinery needed a professional brand presence from the ground up. They wanted a strong, consistent identity that would build credibility, attract clients, and carry across both digital and print platforms.
Solution
I developed a complete brand package, including logo design, slogans, color palette, typography, and business cards. I also designed and launched a modern, responsive website that showcased their services clearly and positioned them as a trustworthy, professional business. Every element was created to work together as a cohesive system.
Result
The client was thrilled with the final brand. The unified look and feel gave Titan Machinery a polished presence across all touchpoints, strengthening their market credibility and making it easier to connect with new customers.
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Questions? Comments? We'd love to hear from you! Contact us today to learn more about our services and how we can help you express yourself through art and design.
Supplypost.com Redesign
Challenge
Supply Post, a long-standing industry publication, needed to modernize its digital presence while supporting advertisers and driving online engagement of it's heavy equipment e-commerce.
Solution
During my employment with The Supply Post, I managed branded newsletters, created digital ad campaigns and a responsive ad program to offer advertisers to increase digital revenue. Championed redesigning the Supplypost.com website utilizing Figma and UI elements, and introduced SEO-driven content strategies. Intergal part of a team using Analytics and AB testing for guided improvements and stronger results.
Result
Significant mobile use web traffic growth, stronger digital ad performance for clients, and a refreshed online identity for the publication and the supplypost.com website, news, search results, dealer and equipment detail pages.
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Questions? Comments? We'd love to hear from you! Contact us today to learn more about our services and how we can help you express yourself through art and design.
BCSSGA – Website
Challenge BC Stone, Sand & Gravel Association required an up to date website and a professional brand presence representing British Columbia. They needed a platform to facilitate memberships, events and their monthly newsletters for members to easily download. British Columbia Stone, Sand and Gravel crushing industry also houses all of the industry safety regulations and standards reference library.
Solution
I developed website that complimented some of the branding in place while maintaining a fresh lively approach to represent this booming BC our powerful industry. It's design is very simple to help people find what they need quickly.
Result
The client was thrilled with the final brand. The unified look and feel gave BCSSGA a polished presence across all touchpoints, strengthening their provincial credibility and making it easier to connect with new and many returning contractors.
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Questions? Comments? We'd love to hear from you! Contact us today to learn more about our services and how we can help you express yourself through art and design.
Skreenquip – Brand Identity & Website
Challenge
Skreenquip needed an inventory based website and a professional brand presence from the ground up. They wanted a strong, consistent identity that would build credibility, attract clients, and carry across both digital and print platforms. it had to help people source machinery easily for big budget jobs in the British Columbia rock and gravel crushing industry.
Solution
I developed a complete brand package, color palette, typography, and business cards. I also designed and launched a modern, responsive website that showcased their services clearly and positioned them as a trustworthy, professional crushing and screening resource. Every element was created to work together as a cohesive system. Skreenquips inventory was linked to the Supplpost for an easy system updates and inventory integrations. Tapping into Supplyost's SEO and ranking.
Result
The client was thrilled with the final brand. The unified look and feel gave Skreenquip.com a polished presence across all touchpoints, strengthening their market credibility and making it easier to connect with new and many returning customers.
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Questions? Comments? We'd love to hear from you! Contact us today to learn more about our services and how we can help you express yourself through art and design.
Best in Show Pet Supplements
Challenge
Science Pure and Best in Show needed a professional, cohesive look for their supplement product lines. With multiple SKUs and audiences (equine owners, breeders, and pet parents), the challenge was to create packaging that was visually striking, easy to recognize on shelves, and consistent across every container size and product type.
Solution
I developed complete brand identities for both product lines, including:
- Logo treatments and typography systems
- Cohesive color palettes across categories
- Packaging and label design for multiple product formats and sizes
- Visual storytelling through imagery (horses, dogs, and companion animals) that immediately connects with customers
- Production-ready artwork for printing consistency at scale
Result
The rebranded supplement lines stood out on shelves with a unified, professional look. Retailers and customers found the packaging easy to recognize, while the brands gained credibility and stronger market positioning. Both SciencePure and Best in Show now project the trust, expertise, and consistency expected from established supplement providers.
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